Press Release

SEEKING THE INDUSTRY'S OPINION ON MOBILE PUBLISHING

SEEKING THE INDUSTRY'S OPINION ON MOBILE PUBLISHING

Ping Corporation, a leading developer of web and mobile applications, are seeking the opinions of the industry to understand how they feel about music onto mobile. They have produced a survey, which is now online at immedia24.com

Marketing Manager Gunvor Overbye says 'We have noticed that the industry is not taking advantage of the change in mobile usage and we are interested to find out why that is'

The company aims to enable artist, independent labels and promoters to deliver to music to mobile users. immedia24 was launched in March 2007, and has been used by The Beats - Mike Skinners' label.

Ping Corp would like a broad cross section of the industry to answer the survey and will conduct follow-up interviews with anyone who has got more to say. The results will be published at the end of the summer on the immedia24 website.

Gunvor Overbye added: 'We are trying to help the industry to understand what is going on. I know that many people in the music business are wary of this technology. By publishing this survey we hope to contribute something useful'.

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